Privacy Policy


Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

1.What Personal Data We Collect

Depending on the products and services you use, we need to collect and process different kinds of personal data from or about you, which will in general be, depending on each case, as follows: The profile information (the information you provide when you create an account and complete your profile. For example, your name, surname, language and country from which you interact with us etc. And you can correct your profile by yourself at any time); Purchase information (the information we collect when you make a purchase. For example, information on your purchases, orders, returns, your delivery address, your ID information, your credit or debit card information (upon your additional consent), your contact information, etc). The device, geolocation, information (the information we collect from the device you use to visit our websites. For example, the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device’s approximate location to allow us to improve our products and services). Information about your tastes and preferences, browsing information. (the information we collect and analysis when you visit our websites. For example, style preferences, frequency of visit, etc).


2. Disclosure of Personal Data

We disclose certain personal data to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior expressed consent. Service Providers We share personal data with companies that provide services on our behalf, such as website hosting, email services, marketing, sponsoring of sweepstakes, contests, promotions, auditing, order fulfillment, data analytics, customer service, and conducting customer research and satisfaction surveys. These companies are obligated to protect your data and may be located wherever we operate. Legal Compliance and Security of Disclosure It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that it is necessary and appropriate for purposes of national security, law enforcement, or other issues of public importance. We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users. We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain.

3. Third-Party Websites and Services

Our websites, products, and services may contain links that enable you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services.

4. Data Security, Integrity, and Retention

We use reasonable, technical, administrative, and physical security measures designed to safeguard and help prevent unauthorized access to your data, and to correctly use the data we collect. For example, access to your personal data is limited to our employees, contractors, and agents who need access to such data to perform their assigned job duties. It is important that you take precautions to protect against unauthorized access to your Akruti Collection’s products, account credentials, and computer or other devices. If you feel that the security of your account or personal data has been compromised, please contact us immediately at Please be aware that, despite our best efforts, no security system is impenetrable. In the event of a security breach, we will promptly notify you and the proper authorities if required by law. We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.

5. Changes to this Privacy Statement

We may change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. We expect most such changes to be minor. We will notify you by various procedures through the platform (for example, through a banner, a pop-up or a push notification), or we may send you a notice to your e-mail address when the change in question is relevant to your privacy, for you to be able to review the changes, assess them and, as the case may be, object or unsubscribe from any service or functionality. Your continued use of our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised Privacy Statement, please refrain from using our products or services and to close any account you may have created.

6. Data Transfers, Storage

Your personal data could be stored on cloud or other hardware. We take every measures to keep your data secure and safe. We share your personal data with our other partners and vendors.

7. Closing Accounts

Please contact us to close your account in relation to the following uses of your personal data:
  • providing, improving, and developing our products and services
  • communicating with you.
  • sharing your personal data with third party partners for marketing communications
  • offering and measuring targeted advertisements and services; or
  • promoting safety and security.
  • If you close your account, we have no obligation to retain your data, and we may delete any or
  • all of your data without liability. However, we may retain data related to you if we believe it may
  • be necessary to prevent fraud or future abuse, if required by law, or for legitimate purposes,
  • such as analysis of non-personal data, account recovery, auditing our records, and enforcing our
  • rights and obligations under our agreements.